Menucha Badichiis a BA graduate in Economics and Business Management and License Investment Consultant. After 5 years of working within the finance world, moved to London and graduated with MA with merit in Fashion Design Womenswear at Istituto Marangoni.
During the MA programme collaborated on projects with leading companies such as Burberry, English National Ballet, Richard Nichol and others.
The dissertation: "Fashion Under Religious Rules and the modest fashion market in Israel" was the inspiration for the new brand MenuchaB, which was set up last year.
In addition to working on the collection Menucha is working on developing a series of lectures about women's empowerment through fashion aimed at women and girls.